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Second, providers should concentrate the care for each of the conditions they do treat in fewer locations. The stated promise of consumer-oriented health care—“We do everything you need close to your home or workplace”—has been a good marketing pitch but a poor strategy for creating value. Concentrating volume is essential if integrated practice units are to form and measurement is to improve. Tier 2 outcomes relate to the nature of the care cycle and recovery. For example, high readmission rates and frequent emergency-department “bounce backs” may not actually worsen long-term survival, but they are expensive and frustrating for both providers and patients. Lucrativ is an eCommerce CRM that offers free sign-up so you can check out what they have to offer before committing. Expect more branded shopping apps , more SMS and Facebook Messenger marketing campaigns, and more social commerce content on TikTok and Instagram. Launching a business can be pricey, but there are affordable wa...